Based on the world’s first in-depth, quantitative study of professional services partners, DCM Insight’s research identifies five statistically-defined types of partners—Experts, Confidants, Activators, Debaters and Realists—and shows how and why only one these partner profiles–Activators–are able to drive consistent growth in the modern client buying environment. Activators do this by developing a business development rhythm, collaborating and connecting to create stickier client relationships and proactively generating client demand versus reacting to known client needs.

Packed with eye-opening data, counter-intuitive insights, and robust case examples, as well as the trademark storytelling abilities of the researchers who produced such business blockbusters as The Challenger Sale, The Effortless Experience and The JOLT Effect—The Activator Advantage provides the roadmap for any professional services partner or firm leader looking to chart a path to greater client retention, internal collaboration, revenue growth and firm profitability in the new era of client disloyalty.