An hour that’s going to change the way your partners engage clients.
Based on the world’s first in-depth, quantitative study of professional services partners, DCM Insight’s research identifies five statistically-defined types of partners—Experts, Confidants, Activators, Debaters and Realists—and shows how and why only one these partner profiles–Activators–are able to drive consistent growth in the modern client buying environment. Activators do this by developing a business development rhythm, collaborating and connecting to create stickier client relationships and proactively generating client demand versus reacting to known client needs.
Packed with eye-opening data, counter-intuitive insights, and robust case examples, as well as the trademark storytelling abilities of the researchers who produced such business blockbusters as The Challenger Sale, The Effortless Experience and The JOLT Effect—The Activator Advantage provides the roadmap for any professional services partner or firm leader looking to chart a path to greater client retention, internal collaboration, revenue growth and firm profitability in the new era of client disloyalty.
The Activator Advantage Keynote
Presentation Options
Live or virtual option available
Partner retreats, executive readouts, or part of trainings
60-75 minutes including Q&A
Additional Materials
Reprints of research published in Harvard Business Review
Book publication expected 2024/2025
Activator Keynote Speakers
Matthew Dixon, Ph.D. is an accomplished business researcher and commercial advisor on topics ranging from sales and marketing effectiveness to customer experience and customer service strategy.
Author of Amazon and Wall Street Journal bestsellers: The Challenger Sale, The Effortless Experience and The Challenger Customer, along with his latest book, The JOLT Effect: How High Performers Overcome Customer Indecision.
He is also a frequent contributor to Harvard Business Review with over 20 articles to his credit.
Read more about Matthew here.
Karen Freeman joins us from a career connected by data analytics, research and teaching. She was most recently the global head of digital & analytics learning for generalist consultants at McKinsey & Company. In that role, she led a team upskilling roughly 17,000 consultants globally in topics including advanced analytics modeling, leading digital transformations, agile methodology, and design thinking.
Prior to McKinsey, Karen spent 13 years at Corporate Executive Board (CEB) in research and learning & development roles. There, she led three best practice membership organizations, developing insights, advice, and benchmarks for Global 1000 functional heads in marketing, sales, and customer service.
Karen has an A.B from Harvard and an MBA from MIT.