Marketing Director

Jessica Florez is the Marketing Director at DCM Insights, where she leads the development and execution of go-to-market strategies, lead generation initiatives, and global sales enablement.

Before joining DCM Insights in 2024, Jessica served as Senior Content Strategist at Unbabel, a leading AI-powered translation platform for CRMs, where she oversaw SEO and content strategies that supported inbound lead generation, deal acceleration, and brand awareness.

Previously, Jessica was the Marketing Director at SurveyHealthcareGlobus, a healthcare market research firm, where she supported a global team of business development leaders to craft and implement cross-channel lead generation and retention strategies.

With more than 10 years of experience, Jessica has honed her expertise across industries such as finance, healthcare, market research, AI, and technology. She has a proven track record of building brand equity, supporting global business development, and driving demand for products and services at scale.

Jessica holds a Master of Fine Arts (MFA) in English from Hofstra University and a Bachelor of Arts (BA) in English from the University of Central Florida.