Science based business development training that actually sticks.
Too often, business development training is based on opinion, it’s out of date because it hasn’t kept pace with the changing client landscape, or it's simply delivered in a forgettable way. Worst of all, most training is designed to turn your teams into process robots armed with checklist after checklist.
We take a different approach. We aim not to tell team members what to do but to help harness and hone their natural judgment by giving them a deep understanding of client buying behavior.
Choose the program that best fits your needs.
01 Firm Leaders
Coaching support for organizational change
Advisory services for firm-level growth investment decisions
02 Partners
Development experience includes training and group coaching
Our team will work with you to construct cohorts of no more than 16 partners
Case studies, recorded interviews, exercises, and tools tailored to reflect the unique challenges facing partners of any tenure
03 Senior Associates
Development experience includes weekly classroom-based training and homework activities
Our team will work with you to construct cohorts of no more than 24 associates
Guest appearances within training modules, case studies, exercises, and tools tailored to reflect the specific business development tasks associates should engage in even early in their careers
04 Early-Career Associates
Development experience balances key lesson material with the business development expectations of junior associates
Curriculum, exercises, and activities tailored to the early-stage network development junior associates can engage in to build long-term healthy client relationships
05 Business Development Team
Development experience offers key BD team members the opportunity to gather together and collaborate in focused activities and exercises tailored for their unique role
Curriculum is grounded in client buying behavior and discussion centered around how team members can better collaborate and enable partners in market
06 Train-the-Trainer
Our team will work with yours to identify and target program participants
Onsite training experience immerses participants in the full curriculum and equips them with the discussion, facilitation, and coaching skills needed to deliver world-class development experiences for partners and associates
Participants will also receive coaching on the path to certification
Additional services
Diagnostics to assess skills and firm-level competencies. A 10 minute diagnostic tool that evaluates mindsets, behaviors and skills against the winning Activator business developer profile.
Activator Advantage Keynote presentations at partner retreats or leadership meetings, tailored to each firm’s preferences.
Our approach
STEP 1
Programs are customized for your firm, including recorded research interviews we conduct
Development experience is designed for purpose through science and includes exercises, discussions, and breakout activities
STEP 2
Training pilots begin in a cohort-style format to maximize learning, reinforcement, and after-training support
STEP 3
STEP 4
ADS Measurement Tools are deployed at 3, 6, and 12 month intervals to benchmark learning outcomes and understand market impact
STEP 5
Opportunity to cost effectively scale the program through our best-in-class Train-the-Trainer program
